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VIDEO PRODUCTION COMPANY TEAMS WITH INTERNATIONAL GAME DEVELOPER TO PROMOTE “NASCAR THE GAME 2011”
“Making Of” videos are part of savvy marketing and investment pitches
December 6th, 2010 (GLASGOW) -- Veejo, a video production company that provides high-quality content for corporate clients, is about to cross the finish line with a chequered flag. The company with offices in Glasgow’s Film City and in Newcastle upon Tyne scored big with a multi-year contract to provide video promotional footage for “NASCAR The Game 2011,” which is based on North America’s most popular motor racing sport.
Working closely with indie developer Eutechnyx, Veejo has been filming promotional video content since October 2009 and the company is expected to continue work on the NASCAR video project in the future.
“The NASCAR making-of video will be used primarily to create a buzz and sense of excitement amongst the gaming community,” said Chris Bogle, managing director of Veejo. “But the real power of video is that it offers game developers a fast and exciting way to sell ideas to potential clients and investors.”
“Last year we produced a video with Eutechnyx for Auto Club Revolution, a massively multi-player online game currently in development. The video was taken to the E3 games conference in Los Angeles and presented via iPhone and Blackberry devices, and was played as an elevator pitch to potential partners. It’s a really engaging marketing tool, combining creative video with communications technology.”
Currently, Veejo is focused on production of a series of ‘Making Of’ videos for the official NASCAR game website at www.nascarthegame.com and official YouTube Channel promoted via Twitter @NASCARTheGame and on Facebook.
But over the past year, Veejo has also produced video storyboards for use by animators who are producing the trailers for the NASCAR game, and the company has collaborated on the direction of cut-scenes to appear within the game.
The video promotions for “NASCAR The Game 2011” are being directed by Bogle, in collaboration with Eutechnyx’s North American Director, Todd Eckert, producer of multi-award winning film “Control.”
“The people at Veejo are great to work with because they know the production processes, work well with our crews, and are incredibly resourceful,” said Eckert.
About Veejo
Veejo is an award winning video production company which creates high quality, engaging content for online and broadcast delivery.
Veejo’s team are passionate about creating high-end visual work which effectively meets clients’ communication needs, and their team draws upon decades of collective, high level industry experience in their fields.
Over the past three years they’ve built up a list of world class corporate clients including brand names such as BAE Systems, Michelin, and Sage. They have offices in Glasgow and in Newcastle upon Tyne.
To learn more, visit www.veejo.co.uk.
About Eutechnyx
Eutechnyx is the world’s leading independent racing game developer. With a history spanning over 23 years, the studio has won numerous awards for its million-plus selling titles and garnered exceptional acclaim in the business sector. As well as its headquarters in the UK, the company has studios in Hong Kong, Chengdu, Charlotte and Pittsburgh. For more information, please visit www.eutechnyx.com.
