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NASCAR The Game - Developer Diaries
Client: Eutechnyx/Activision-Blizzard
One of eleven PR films for the much anticipated NASCAR The Game developed by indie Eutechnyx and Activision Blizzard.
Each film picked out a different aspect of the the game to build up a hype over the year prior to release. The information was delivered on screen by the developers using blue screen backdrops, in-game footage captured from the development consoles, material shot by our team at the developer's site and 'home camera' footage shot by the developers during reference gathering trips to circuits in the US.
Social media and gaming blogs were utilized to deliver the films to the audience. Each film was also re-versioned for a 30 second transmission spot on the Fox Sports channel.
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